As the risk of an MSA has increasingly been highlighted by the CFPB, discussions about the JV structure generally within the mortgage industry and among large channel customers have notably increased…
Direct to Consumer Marketing
Big data and analytics are essential for mortgage bankers to introduce new product lines, uncover new consumer insights, and increase sales-funnel optimization and cross-channel relationships. Leveraging big data in your marketing strategy will create marketing efficiencies through better targeting and tracking success…
Marketing to Real Estate Agents
Providing service to the listing agent is a strategy that many loan officers never employ. Taking the time to keep the listing agent informed during a transaction helps them and their sellers to feel confident, and they’ll appreciate your services. Some of my best agents started out as listing agents. Never assume they already have a strong lender relationship…
Lead Conversion
You work every day to obtain qualified leads to continue to grow your business. But how are you doing converting those leads into new customers? I found that having a conversion strategy is one of the most overlooked growth areas for loan officers. It is what takes loan officers to the next level when executed properly…